About AITC
Your Trusted FMCG Partner in Saudi Arabia
Delivering market reach, reliable distribution, and commercial excellence for international partners and our own heritage brands across Saudi Arabia.
Who We Are
Advanced International Trading Company
AITC is a Saudi Arabia-focused FMCG sales and distribution company, connecting international and regional brands with retailers, trade channels, and consumers across the Kingdom.
Part of HSA Group
AITC is a subsidiary of Hayel Saeed Anam Group (HSA).
Founded in 2024
Founded in 2024 as the sales and distribution arm for HSA's imported brands and products in Saudi Arabia.
Saudi Market Focus
Focused on expanding global brands within the Saudi market.
International & Regional Brands
Distributes international and regional brands tailored to local consumers and expatriates.
Our Heritage
Backed by HSA Group Heritage
Rooted in the 90-year FMCG heritage of HSA Group, AITC brings strong corporate backing, market understanding, and distribution expertise to the Saudi market.
Our Mission
To efficiently and reliably distribute high-quality FMCG products to retailers and consumers through technology, strategic partnerships, customer focus, supply chain optimization, and sustainable growth.
Our Vision
To be the preferred FMCG distribution company, delivering value through innovative solutions, operational excellence, sustainable practices, expanded market reach, and high service standards.
What Drives Us
How AITC Creates Value
AITC supports brand owners, retailers, and trade partners through tailored market access, reliable execution, and long-term partnership.
Tailored Market Approach
Aligning with partner needs to drive incremental sales and growth potential.
Premium Brand Distribution
Supporting value-added FMCG brands and products across Saudi Arabia.
Flawless Execution
Delivering best-in-class service across key customer touchpoints.
Partnership Mindset
Creating win-win relationships with partners, retailers, and stakeholders.
Innovative Tools & Strategies
Enhancing marketing, distribution, and customer service in the KSA market.